Overview
Royce Chocolate, a renowned confectionery brand, wanted to enhance its online presence and drive more sales through its e-commerce platform.
Client
Royce Chocolate
Industry
Gifting
Service
Website Development
Conversion Rate Optimization
Data Analytics
Duration
8 Weeks
The Challenge
Outdated website design with poor user experience and navigation. Low conversion rates and high bounce rates. Difficulty showcasing product offerings effectively.
The Solution
Conducted in-depth UX/UI analysis to identify pain points and opportunities for improvement. Redesigned the website with a focus on modern aesthetics, intuitive navigation, and streamlined checkout process. Implemented conversion rate optimization (CRO) techniques, including A/B testing and heatmap analysis.